McAlister's Deli vs Baton Rouge Restaurant Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McAlister's Deli vs Baton Rouge Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
McAlister's Deli Franchise
Baton Rouge Restaurant Franchise
Investment $398,000 - $2,094,200$1,600,000 - $1,800,000
Franchise Fee $15,000 - $35,000$60,000
Royalty Fee 5%5%
Advertising Fee 3%2%
Year Founded 1989-
Year Franchised 1994-
Term Of Agreement 10 years +5+5+5-
Term Of Agreement 10 years +5+5+5-
Renewal Fee --


Business Experience Requirements

 
McAlister's Deli Franchise
Baton Rouge Restaurant Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    McAlister's Deli Franchise
    Baton Rouge Restaurant Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support

     
    McAlister's Deli Franchise
    Baton Rouge Restaurant Franchise
    Training On-The-Job Training: 206 hours Classroom Training: 45 hours A twelve-week training program is mandatory at the franchisee's expense.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformA successful opening is a critical step in the development of a B�ton Rouge Franchise Operation. We assist the franchisee and his management team with a "hands-on" support team for the first 30 days of operation.

    The main function of the franchisor is to assist the franchise system. This means providing ongoing phone calls, restaurant visits and consultations to ensure all B�ton Rouge's systems, specifications, and standards are in place, resulting in consistent operations, above average sales, and excellent profitability.

    B�ton Rouge offers full support in all areas of accounting, menu development, marketing, financial planning, and system implementation.

    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40

    Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

    B�ton Rouge insists on having an owner/operator on-site. Ideally, we would prefer a proprietorship, but consideration is given to partnerships. We insist that one of the partners be responsible for the day-to-day on-site operation of the restaurant.

    Expansion Plans

     
    McAlister's Deli Franchise
    Baton Rouge Restaurant Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About McAlister's Deli

    Founder Don Newcomb's goal when he launched McAlister's Deli in 1989 was to create a 'gourmet deli with Southern charm.' The restaurants serve more than 90 different menu items, including sandwiches, salads, super-stuffed baked potatoes, appetizers, desserts and kid's meals. Customers make their selections at the counter, receive their appetizers and drinks and then sit wherever they choose, while roving servers bring their food and drink refills. McAlister's has grown to more than 350 franchised units.

    The total investment necessary to begin operation of a franchised McAlister’s Deli Restaurant (“Traditional Restaurant”) ranges from $927,900 to $2,094,200. This includes $35,000 to $35,400 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a franchised McAlister’s Express Restaurant (“Express Restaurant”) is $398,000 to $607,850. This includes $15,000 to $15,400 that must be paid to the franchisor or their affiliates.
    Veteran Incentives  $5,000 off franchise fee
    "Entrepreneur
    #72 in Franchise 500 for 2020.
    #47 in Franchise 500 for 2021.



    About Baton Rouge Restaurant

    Baton Rouge is a division of Imvescor Restaurants Inc.The Canadian and American markets are full of new openings and business opportunities. Baton Rouge aims to develop its territory strategically with restaurants of a high calibre. The franchisees of Baton Rouge benefit from a turnkey concept with a well-established history. Our services include site selection, lease negotiations, architectural design, interior decoration, marketing and promotional support, market studies, and ongoing operational support and training.