McAlister's Deli vs Fresh To Order Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of McAlister's Deli vs Fresh To Order including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$398,000 - $2,094,200 | $489,500 - $646,500 |
Franchise Fee |
$15,000 - $35,000 | $30,000 |
Royalty Fee |
5% | - |
Advertising Fee |
3% | - |
Year Founded |
1989 | 2005 |
Year Franchised |
1994 | 2006 |
Term Of Agreement |
10 years +5+5+5 | - |
Term Of Agreement |
10 years +5+5+5 | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
General business experience | *Experience as a restaurant operator for a five year minimum
*Recognition as a top restaurant operator
*Net worth of $1 million, Multi unit 2 Million
*Liquid assets of $250,000, Multi unit $500,000
*Infrastructure and resources to meet our development schedule
*Total commitment to the development of the f2o brand
*Cultural fit and a passion for our concept |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/Yes | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/Yes | -/- |
Receivables |
No/Yes | -/- |
Payroll |
No/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: 206 hours
Classroom Training: 45 hours
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform | *Real Estate and Site Selection Approval
*Lease Review
*Design and Construction Support and Assistance
*Marketing and Public Relations
*Comprehensive Six Week Pre-Opening Training Program
*Continuing Education
*Field Support
*Purchasing and Distribution |
Marketing |
Co-op Advertising
Ad Templates
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app | - |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40
Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | - |
International Expansion |
No | - |
Company Overviews
About McAlister's Deli
Founder Don Newcomb's goal when he launched McAlister's Deli in 1989 was to create a 'gourmet deli with Southern charm.' The restaurants serve more than 90 different menu items, including sandwiches, salads, super-stuffed baked potatoes, appetizers, desserts and kid's meals. Customers make their selections at the counter, receive their appetizers and drinks and then sit wherever they choose, while roving servers bring their food and drink refills. McAlister's has grown to more than 350 franchised units.
The total investment necessary to begin operation of a franchised
McAlister’s Deli Restaurant (“Traditional Restaurant”) ranges from
$927,900 to $2,094,200. This includes $35,000 to $35,400 that must be
paid to the franchisor or their affiliates.
The total investment necessary to begin operation of a franchised McAlister’s Express
Restaurant (“Express Restaurant”) is $398,000 to $607,850. This includes
$15,000 to $15,400 that must be paid to the franchisor or their
affiliates.
Veteran Incentives $5,000 off franchise fee
#72 in Franchise 500 for 2020.
#47 in Franchise 500 for 2021.
About Fresh To Order
When Pierre Panos envisioned the Fresh To Order concept, he didn’t
intend to pioneer a new style of dining that would change the industry,
he simply wanted to bring a finer dining experience to the masses at
fast casual price points in an elevated dining environment with
flavorful, always from scratch cooking. Pierre tapped Jesse Gideon, his
corporate chef from his Stoney River concept to lead the charge in
creating this food-first culture that is our DNA today…… No commissary
driven food here!
The future growth of Fresh To Order Franchising Company, LLC will be based upon company opened stores as well as the continued sale of single and multi unit franchises. We prefer to develop by selling market areas which require the franchise developer to open a number of units, typically 2-5 stores in a period of 3 years.
Be part of a new niche that we call "fast fine" with incredible food served in less than 10 minutes for around $10 while surrounded by beautiful facilities.
Beat the competition with a finer dining taste profile at a fast casual price point.
Be proud to serve proteins cooked fresh to order as they are ordered unlike all our competitors premade or commissary driven food.
Be passionate about the quality of a brand that actually has their brand promise entrenched in their name.
Lead the consumer trend towards the combination of healthy but flavorful food; a trend that experts agree is the future of dining.Fresh To Order is perfectly positioned to take advantage of this trend, our name specifically speaks to that.
Be part of a fast casual brand that has a dinner day part. The fast casual segment currently doesn't offer a broad selection of dinner entrees, beer and wine that attracts a more profitable dinner service; our menu drives dinner service close to 40% of our sales.
Work with an experienced, respected management team able to lead change and always keep your investment fresh and relevant.
f2o franchisees must be well-capitalized to open great stores and meet their development schedule. Additionally, they must have a proven track record as excellent restaurant operators to operate great Fresh To Order stores. All information submitted to Fresh To Order Franchising Company, LLC is used only to assist in the pre-screening of potential franchises, and will be kept confidential. If you are interested in developing a specific market and meet all of the preliminary requirements, please complete the form to the right.