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Updated RecentlyCold Stone Creamery vs Robeks Fruit Smoothies & Healthy Eats Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cold Stone Creamery vs Robeks Fruit Smoothies & Healthy Eats including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $50,200 - $467,525 | $245,000 - $394,500 |
| Franchise Fee | $15,000 - $27,000 | $25,000 |
| Royalty Fee | 6% | 7% |
| Advertising Fee | 3% | - |
| Year Founded | 1988 | 1996 |
| Year Franchised | 1994 | 2001 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | 25% of then-current fee |
Business Experience Requirements |
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| Experience | - | A successful Robeks franchisee is someone who wants to make money by helping their community be healthy. Our top performers understand the nutritional advantages of a high-fruit diet and are able to guide customers to smoothies that will help them achieve their health goals � whether they are trying to lose weight, build muscle, gain endurance, boost the metabolism or improve their memory. Our franchise owners are evangelists about healthy eating and healthy living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors' offices. A successful Robeks franchisee is an outgoing, engaging person who connects with people and helps them understand the many ways that Robeks can help. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | Franchising with Cold Stone Creamery® means you’ll never be alone in your business. As one of the world’s premier ice cream franchises, Cold Stone Creamery’s support network has launched hundreds of entrepreneurs without any experience in either the service industry or the restaurant industry into growing businesses in communities across the country and around the world. “Cold Stone Creamery has one of the most robust training platforms in the entire franchise industry,” says John Wuycheck, SVP of Franchise Development. “Our franchisees make real investments of both time and money to franchise with Cold Stone Creamery, and we honor that by going above and beyond in providing an exceptional initial and ongoing training platform. We’ve been helping entrepreneurs establish new Cold Stone Creamery businesses for a long time, and we’ve built an iconic business model that requires no previous experience to become a top performer. As a franchisor, we’re honored to report that franchisee satisfaction is at an all-time high.” Initial New franchisees attend KTEC (Kahala Training and Education Center). In addition, new franchisees spend two weeks in a store where we cover every aspect of their new business, including making the ice cream, preparing and serving Cold Stone Creamery products, managing inventory and supporting their business through savvy marketing. On-The-Job New franchisees spend 80 hours in a store to learn the ins and outs of the business, including how to correctly prepare and serve the brand’s products. Cold Stone Creamery also hosts monthly check-ins to help you meet your goals, to offer assistance and to ensure you have all the tools necessary to improve your business every day. | 2 weeks of training either at headquarters or at a regional training store |
| Support | Cold Stone Creamery will meet with you regularly to help you and answer any of your questions. Every new franchisee receives monthly check-in calls from a Regional Director of Operations or Area Developer. | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Cold Stone Creamery franchisees have access to in-house marketing and public relations teams, which significantly reduces expenses. These teams help with national, regional and local marketing, along with public relations from the grand opening through the life of the business. We train franchisees to manage their stores’ social media accounts, including Facebook®, Twitter® and Instagram® -" and newer platforms such as Snapchat® | Co-op advertising, Ad slicks, Regional advertising |
| Operations |
35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Cold Stone Creamery
Founders, Donald and Susan Sutherland, have an energy for frozen yogurt! They scanned wherever for frozen yogurt that was "smooth and rich", instead of the customary hard-pressed or delicate serve assortments. In 1988, in the wake of coming up purge in their hunt, they opened the primary Cold Stone Creamery in Tempe, Arizona. Utilizing just the finest fixings, the Sutherlands delivered the most elevated quality frozen yogurt accessible - making it crisp every day in their store. Each dessert creation was then made to arrange for every client by mixing in blend ins on a solidified rock stone (the Cold Stone!), and served in a crisp prepared waffle cone. Word soon spread far and wide among frozen yogurt significant others that Cold Stone Creamery's dessert was the best, and the upheaval started! In 1995, the main establishment store opened in Tucson, Arizona, trailed by the first out-of-state store in Camarillo, California.
The establishing store of Cold Stone Creamery opened in 1988
We've been granting establishments since 1994
About 1,000 stores working in the U.S. also, almost 300 stores around the world
U.S. Domains Currently Open
Single and Multi-Unit Deals Available
Normal time to open is 6-12 months
Co-marking Opportunities Available
The Numbers You Need to Know
$27,000 establishment fee*
$250,000 total assets
$100,000 fluid, non-financed stores
Add up to beginning speculation - $50,200 - $467,525
*
Sovereignty expense - 6% of gross deals
Publicizing expense - 3% of gross deals
*This charge is for a customary area and does exclude any rebates that might be appropriate. Distinctive expenses may apply for different sorts of areas. More nitty gritty venture data is accessible in the Franchise Disclosure Document (FDD).
The Buzz About Our Brand
#53 on the 2013 "Establishment 500®" rundown in Entrepreneur® magazine
#19 on the 2013 "Worldwide 30" list in QSR® magazine
#46 on the 2012 "Top Global Franchises" list in Entrepreneur magazine
#49 on QSR magazine's 2011 "QSR Top 50" positioning
#54 on the 2011 "Establishment 500" rundown in Entrepreneur magazine
#49 on Franchise Direct's® "Best 100 Global Franchises" list for 2011
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About Robeks Fruit Smoothies & Healthy Eats
After almost 25 years we’ve earned a healthy portion of a growing açaí
bowl, fresh juice and smoothie franchise market - which has grown to
over $2 billion in annual sales. We know what works, and the kind of
leaders that thrive in this fun, yet fast-paced environment. We’re
looking for difference makers as committed to their community as they
are passionate about their portfolio.
At Robeks, our passion is to help people lead active and healthy lifestyles by offering the highest quality nutritional food products and supplements. Our blended-to-order fruit smoothies provide the perfect quick and energizing meal for consumers that are increasingly on the go.
Established in 1996, Robeks has developed a distinctive brand, line of unique product offerings and streamlined operating system. Our comprehensive store development, training and marketing programs are well documented and supported. Robeks stores are opening in retail storefronts and shopping centers in over 30 metropolitan areas throughout the United States.
FRANCHISE OPPORTUNITIES WITH ROBEKS
We're looking for entrepreneurs who share our commitment to excellence and passion for helping people. With a simple operating system that encourages multi-unit ownership, we're interested in franchisees desiring to grow with us and operate 3 or more Robeks stores.
Franchise Programs:
Own and operate one or more Robeks store(s) in area supported by Regional Director or our Corporate Support Center.
Options:
* Single Store
* 3 - Pack
* Area Developer
* Non - Traditional Locations: Airports, Universities & other Captive Market Venues
International - Robeks will consider new development opportunities for international markets.
Incentives for Veterans apply.