Athlete's Foot vs Crown Trophy Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Crown Trophy including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Athlete's Foot Franchise
Crown Trophy Franchise
Investment $201,600 - $640,300$168,150 - $227,700
Franchise Fee $35,000$35,000
Royalty Fee 5%5%
Advertising Fee --
Year Founded 19721978
Year Franchised 19731987
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee --


Business Experience Requirements
 
Athlete's Foot Franchise
Crown Trophy Franchise
Experience
  • General business experience

  • Marketing skills
  • People skills; leadership potential
    		•

    Financing Options
     
    Athlete's Foot Franchise
    Crown Trophy Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Athlete's Foot Franchise
    Crown Trophy Franchise
    Training - On-The-Job Training: 12 hours Classroom Training: 52 hours Additional Training: Annual franchise meeting
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd Templates Social media SEO Website development Email marketing
    Operations International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2

    Absentee ownership allowed.

    Expansion Plans
     
    Athlete's Foot Franchise
    Crown Trophy Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Athlete's Foot

    Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
    The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At The Athlete’s Foot, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.

    About Crown Trophy

    What started out as a part-time job in college has turned into a franchise with more than 148 stores nationwide. A physical education major in college, Chuck Weisenfeld took a job at a local sporting goods store to make extra money. Working in the store's trophy department, Weisenfeld saw how profitable trophies could be. After earning his degree and teaching in a high school for a few years, Weisenfeld finally quit teaching and opened his first Crown Trophy in Brooklyn in 1978. A few years later, he began offering franchises to his friends. Today the company creates and sells trophies and awards for various organizations and events.

    The estimated total investment necessary to begin operation of a Crown Trophy franchised business ranges from $168,150 to $199,200. This  includes initial fees ranging from $118,000 to $128,000 that must be paid to the franchisor or affiliate. If a franchisee incorporates the optional “Signs by Crown” business into its Crown Trophy business, the estimated total investment ranges from $186,150 to $227,700.
    Veteran Incentives  5% off franchise fee

    "Entrepreneur
    #393 in Franchise 500 for 2020.