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Updated RecentlyAthlete's Foot vs Wheel Fun Rentals Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Wheel Fun Rentals including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $201,600 - $640,300 | $46,000 - $230,000 |
| Franchise Fee | $35,000 | $12,500 - $25,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | - |
| Year Founded | 1972 | 1987 |
| Year Franchised | 1973 | 2000 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | $1K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
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| Training | - | Ongoing as needed |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks |
| Operations |
International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
75% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 12
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Athlete's Foot
Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
The Athlete’s Foot is more than just a retail store; it’s a destination
for athletic street style. At The Athlete’s Foot, we want to be known for encouraging
our customers to break the rules and explore the unexpected. So we’re
transforming into a place with a pulse on the street that offers them
the chance to craft their own story through clothing and style.
About Wheel Fun Rentals
Brian McInerney founded Wheel Fun Rentals in 1987 in order to bring the four-wheeled Italian surrey cycle to California. The Southern California-based company began franchising in 2000. Wheel Fun Rentals has multiple units in operation and has identified more than 1,000 potential locations nationwide. It offers its franchisees exclusive territories and has co-branding relationships with city and state parks.
Wheel Fun Rentals offers fun and unique recreation, designed to move you on land and water and help you explore your surroundings, all across the U.S. At Wheel Fun Rentals, "FUN" is our middle name, and we strive for great service and lasting memories with every customer. Enjoy our bike rentals, including specialty cycles, and boat rentals nationwide. Search for us in your neighborhood or while on your next vacation.