Athlete's Foot vs Play It Again Sports Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Play It Again Sports including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Athlete's Foot Franchise
Play It Again Sports Franchise
Investment $201,600 - $640,300$282,900 - $393,900
Franchise Fee $35,000$25,000
Royalty Fee 5%5%
Advertising Fee -1K/yr
Year Founded 19721983
Year Franchised 19731988
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -$5000


Business Experience Requirements
 
Athlete's Foot Franchise
Play It Again Sports Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Athlete's Foot Franchise
    Play It Again Sports Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Athlete's Foot Franchise
    Play It Again Sports Franchise
    Training - On-The-Job Training: 22 hours Classroom Training: 56 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 3 - 5

    Expansion Plans
     
    Athlete's Foot Franchise
    Play It Again Sports Franchise
    US Expansion -Yes
    Canada Expansion NoYes
    International Expansion YesNo

    Company Overviews

    About Athlete's Foot

    Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
    The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At The Athlete’s Foot, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.

    About Play It Again Sports

    Founded in 1983, Play It Again Sports buys and sells new and used sporting goods. Stores carry items like golf clubs and bags, baseball bats and gloves, in-line and ice skates, and fitness equipment.

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    #269 in Franchise 500 for 2020.