Athlete's Foot vs World Class Athlete Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs World Class Athlete including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Athlete's Foot Franchise
World Class Athlete Franchise
Investment $201,600 - $640,300$150,000
Franchise Fee $35,000$22,000
Royalty Fee 5%6%
Advertising Fee -2%
Year Founded 19721976
Year Franchised 19731977
Term Of Agreement 10 years15 years +15
Term Of Agreement 10 years15 years +15
Renewal Fee --


Business Experience Requirements
 
Athlete's Foot Franchise
World Class Athlete Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Athlete's Foot Franchise
    World Class Athlete Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Athlete's Foot Franchise
    World Class Athlete Franchise
    Training -
  • 1. Headquarters 3 Weeks
  • 2. On-Site 2 Weeks
    		•
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
  • Central Data Processing: At Additional Cost
  • Central Purchasing
  • Field Operation Evaluation
  • Field Training
  • Initial Store Opening
  • Inventory Control: At Additional Cost
  • Franchisee Newsletter
  • 800 Telephone Hotline
    		•
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		Average Number of Employees: 2 Full-time, 4 Part-time

    Passive Ownership: Not Allowed

    Expansion Plans
     
    Athlete's Foot Franchise
    World Class Athlete Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Athlete's Foot

    Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
    The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At The Athlete’s Foot, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.

    About World Class Athlete

    WORLD CLASS ATHLETE offers a unique, specialty sporting goods concept. Product mix concentrates on athletic footwear, running, tennis and swimwear. Emphasis on race sponsorship, training programs and custom fitting. All major lines of footwear, accessories, warm-up suits and bags. Custom re-soling at Company-owned distribution centers. Founded by world class athlete Jeff Bond.