Athlete's Foot vs Atmosphere Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Atmosphere including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Athlete's Foot Franchise
Atmosphere Franchise
Investment $201,600 - $640,300$75,000 - $150,000
Franchise Fee $35,000$30,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 1972-
Year Franchised 1973-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Athlete's Foot Franchise
Atmosphere Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Athlete's Foot Franchise
    Atmosphere Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Athlete's Foot Franchise
    Atmosphere Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Athlete's Foot Franchise
    Atmosphere Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Athlete's Foot

    Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
    The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At The Athlete’s Foot, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.

    About Atmosphere

    Atmosphere is a big-box concept specializing in outdoor sports - including cross-country and telemark skiing, snowshoeing, cycling and camping. In early 2010, the company re-launched it's corporate Coast Mountain Sports outdoor concept under the Atmosphere banner. The company currently has 25 corporate and 34 franchise locations operating under the Atmosphere name. For more information please visit www.atmosphereoutdoor.ca