Athlete's Foot vs Destination Athlete Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Athlete's Foot Franchise
Destination Athlete Franchise
Investment $201,600 - $640,300$28,300 - $93,610
Franchise Fee $35,000$20,000 - $50,000
Royalty Fee 5%5%-8%
Advertising Fee -2%
Year Founded 19722008
Year Franchised 19732008
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Athlete's Foot Franchise
Destination Athlete Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Athlete's Foot Franchise
    Destination Athlete Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/Yes-/Yes
    Payroll No/Yes-/Yes

    Training & Support
     
    Athlete's Foot Franchise
    Destination Athlete Franchise
    Training - On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 1 - 3

    Expansion Plans
     
    Athlete's Foot Franchise
    Destination Athlete Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Athlete's Foot

    Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
    The Athlete’s Foot is more than just a retail store; it’s a destination for athletic street style. At The Athlete’s Foot, we want to be known for encouraging our customers to break the rules and explore the unexpected. So we’re transforming into a place with a pulse on the street that offers them the chance to craft their own story through clothing and style.

    About Destination Athlete

    Destination Athlete™ is an innovative company that focuses on the "complete athlete," offering products and services from "training to trophies."
    We aspire to create legendary customer experiences in all meaningful sports communities in the Nation. Destination Athlete™ franchisees embody the passion and commitment to help youth and high school athletes get to their destination through our comprehensive tools and our proven system.
    Contact us today to learn how a home based franchise career in sports could be rewarding to countless athletes, your community and of course to you.
    Veteran Incentives  15% off franchise fee
    "Top     "Entrepreneur
    #59 in Gator's Top franchises.
    #282 in Franchise 500 for 2020.
    #211 in Franchise 500 for 2021.