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Updated RecentlyAthlete's Foot vs Ultimate Watersports Pty Ltd Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Athlete's Foot vs Ultimate Watersports Pty Ltd including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $201,600 - $640,300 | $100,000 - $200,000 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1972 | 2016 |
| Year Franchised | 1973 | 2019 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | $1,000 / Month |
Business Experience Requirements |
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| Experience | No qualifications required, however, the manager must have a Coxswains Grade 2 minimum and training in each activity required. Ultimate Watersports supplies internal training on all available activities. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | - | All activity training is provided on site specific to the operation. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Ultimate Watersports share all information, waivers, incidents and new upgrades as a co-operative group. This means legal waivers are kept updated and new procedures across the board. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | All marketing systems included are part of the licensing fee for software costs only. Campaign costs are to be covered by the licensee and can be done by our internal marketing department. |
| Operations |
International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | Each business operation is run on its own as its own entity using UWS branding, systems and IP. Once set up the operator keeps all profits and shares in the operating efficiencies and systems offered. Upon application, UWS must be able to see the site to assess before approval. Once the business plans are in place UWS can be contracted to proceed with the applications. Once the approvals are in place the full license agreement can be enacted. Full setup job flows will be supplied at this point to guide us on the opening date. |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | Yes |
Company Overviews
About Athlete's Foot
Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.
The Athlete’s Foot is more than just a retail store; it’s a destination
for athletic street style. At The Athlete’s Foot, we want to be known for encouraging
our customers to break the rules and explore the unexpected. So we’re
transforming into a place with a pulse on the street that offers them
the chance to craft their own story through clothing and style.
About Ultimate Watersports Pty Ltd
Ultimate Watersports has the systems in place to include all watersports Activities with full insurance. Our safety management systems and insurance products are licensed and able to be customized to each new location with training provided. Our wholesale suppliers are also shared between us to reduce costs. Ultimate Watersports recommends the best for your location and will tailor the operation to the market.