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Below is an in-depth analysis and side-by-side comparison of New York Burrito-Gourmet Wraps vs El Taco Tote Real Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $85,000 - $150,000 | $550,000 |
Franchise Fee | $15,000 | $30,000 |
Royalty Fee | 7% | 5% |
Advertising Fee | - | - |
Year Founded | 1995 | 1988 |
Year Franchised | 1996 | 2003 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $1K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising |
Operations |
International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 15
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
NO LONGER FRANCHISING
In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories
decided to start a very authentic and new concept of tacos.