Gloria Jean's Gourmet Coffees vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Gloria Jean's Gourmet Coffees vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$299,000 - $494,000 | $300,000 - And Up |
| Franchise Fee |
$15,000 - $25,000 | $35,000 |
| Royalty Fee |
6% | 6% |
| Advertising Fee |
2% | 1.5% |
| Year Founded |
1979 | 1993 |
| Year Franchised |
1986 | 1994 |
| Term Of Agreement |
10 years | - |
| Term Of Agreement |
10 years | - |
| Renewal Fee |
1/2 of current franchise fee | - |
Business Experience Requirements |
| Experience |
General business experience | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/Yes | -/- |
| Start-up Costs |
No/Yes | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/Yes | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
On-The-Job Training: 80 hours
Classroom Training: 80 hours
| - |
| Support |
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
| - |
| Marketing |
Ad Templates
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6
- 12
Absentee Ownership Allowed
| - |
Expansion Plans |
| US Expansion |
Yes | - |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About Gloria Jean's Gourmet Coffees
We appreciate your interest in learning about how to become a Gloria Jean's Coffees Franchise Partner. The specialty coffee business is becoming increasingly competitive. The industry is shifting to chains because of their advantages in purchasing power, focused advertising, innovative product introductions, management control systems, and specialized training.
With 57 locations in the USA and more than 800 Internationally, 23 years of experience in franchising, at Gloria Jean's you're teaming up with one of the largest, most experienced franchise coffee companies around. We believe we have the organization, experience and support that leads to success. Our system is proven, established, and has passed the test of time.
#392 in Franchise 500 for 2020.
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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