|
Below is an in-depth analysis and side-by-side comparison of Gloria Jean's Gourmet Coffees vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $299,000 - $494,000 | $300,000 - $500,000 |
Franchise Fee | $15,000 - $25,000 | $25,000 |
Royalty Fee | 6% | 7.5% |
Advertising Fee | 2% | 2% |
Year Founded | 1979 | 1975 |
Year Franchised | 1986 | 1975 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 1/2 of current franchise fee | - |
Business Experience Requirements |
||
Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
||
Training | On-The-Job Training: 80 hours Classroom Training: 80 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 12 Absentee Ownership Allowed | - |
Expansion Plans |
||
US Expansion | Yes | - |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.