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Below is an in-depth analysis and side-by-side comparison of Gloria Jean's Gourmet Coffees vs Mountain Mudd Espresso including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $299,000 - $494,000 | $162,000 - $298,000 |
Franchise Fee | $15,000 - $25,000 | $10,000 |
Royalty Fee | 6% | 4% |
Advertising Fee | 2% | up to 2% |
Year Founded | 1979 | 1994 |
Year Franchised | 1986 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 1/2 of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 80 hours Classroom Training: 80 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 12 Absentee Ownership Allowed | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Mountain Mudd Espresso drive-thru kiosks offer espressos modeled after
those served in Naples, Italy, as well as coffee, tea and frozen drinks.
Based in Billings, Montana, the company opened its first drive-thru in
1994, and began franchising in 2007. In 2011, Mountain Mudd Espresso was
sold to Cafe International.