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Below is an in-depth analysis and side-by-side comparison of Gloria Jean's Gourmet Coffees vs Coffee Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $299,000 - $494,000 | $125,000 - $250,000 |
Franchise Fee | $15,000 - $25,000 | $30,000 |
Royalty Fee | 6% | - |
Advertising Fee | 2% | - |
Year Founded | 1979 | 1993 |
Year Franchised | 1986 | 2006 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 1/2 of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 80 hours Classroom Training: 80 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 12 Absentee Ownership Allowed | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Coffee Express Inc. is a nationwide Franchiser and leader in the gourmet coffee drive-thru business, and European style cafes in malls and store front locations. Our drive thrus and our cafes present a clean, sophisticated, upscale image that is instantly recognizable. Gourmet brewed coffees and specialty espresso beverages together with our bagel based breakfast and lunch menu and baked goods offer consumers something for every mealtime occasion. Single or multi-unit franchise opportunities available.