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Below is an in-depth analysis and side-by-side comparison of Gloria Jean's Gourmet Coffees vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $299,000 - $494,000 | $25,500 - $602,000 |
Franchise Fee | $15,000 - $25,000 | $15,000 |
Royalty Fee | 6% | 8% |
Advertising Fee | 2% | 4.5% |
Year Founded | 1979 | 2000 |
Year Franchised | 1986 | 2013 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 1/2 of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | On-The-Job Training: 80 hours Classroom Training: 80 hours | On-The-Job Training: 45 hours Classroom Training: 30 hours |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 12 Absentee Ownership Allowed | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont. Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.