Cinnabon vs Cookies By Design/Cookie Bouquet Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Cinnabon vs Cookies By Design/Cookie Bouquet including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Cinnabon Franchise
Cookies By Design/Cookie Bouquet Franchise
Investment $23,100 - $430,900$90,000 - $180,000
Franchise Fee $30,000$25,000
Royalty Fee 6%6%
Advertising Fee 1.5%-
Year Founded 19691983
Year Franchised 19861987
Term Of Agreement 10-20 years5 years
Term Of Agreement 10-20 years5 years
Renewal Fee 50% of current franchise fee25% of initial fee


Business Experience Requirements
 
Cinnabon Franchise
Cookies By Design/Cookie Bouquet Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills "Passion and enthusiasm in being a small business owner, and having the go-getter mentality… You've got to like people to do business at Cinnabon." - Mark Hong, director of franchise development

  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Cinnabon Franchise
    Cookies By Design/Cookie Bouquet Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Cinnabon Franchise
    Cookies By Design/Cookie Bouquet Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Additional training annually -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformNewsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/appAd slicks, National media
    Operations Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8 - 10

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Cinnabon Franchise
    Cookies By Design/Cookie Bouquet Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Cinnabon

    Since 1969, malls throughout the world have been filled with the scent of Cinnabon. Each bakery serves fresh and prepackaged cinnamon rolls, Pecanbons (cinnamon rolls topped with pecans and caramel frosting), coffees and other drinks.
    If success was a freshly baked treat, it would be Cinnabon®.
    • Super sweet average net sales of $861,481 for the top quartile of franchise owners*
    • A global, iconic brand with enviable brand awareness and strong affinity with Millennials and Gen Z
    • A category leader that dominates the sweet treat segment
    • The strong support and tools of FOCUS Brands®
    Become a Cinnabon® franchise owner, and learn what it means to be the most popular kid on the block! Our one-of-a-kind, insanely craveable baked goods and specialty beverages have made Cinnabon® a world-class brand with world-class economics.
    Cinnabon® owns the cinnamon roll category, and we’re looking for people to grow our legacy and “bake” good on the promise that is our brand.


    The total investment necessary to begin operation of a Full Bakery franchise ranges from $214,050 to $430,900 in a Traditional Location and from $122,500 to $419,200 in a Non-Traditional Location. This includes $30,000 to $30,400 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of an Express Bakery ranges from $23,100 to $43,500 in a new Schlotzsky’s® restaurant and from $59,000 to $155,750 in any other location. This includes $7,500 to $7,900 that must be paid to the franchisor or their affiliates.
    The total estimated investment necessary to begin operation of a Concession Bakery ranges between $110,000 and $244,600. This includes $5,000 to $5,400 that must be paid to the franchisor or their affiliates.
    Veteran Incentives  $5,000 off franchise fee
    "World     "Entrepreneur
    #53 in Franchise 500 for 2020.
    #35 in Franchise 500 for 2021.




    About Cookies By Design/Cookie Bouquet

    When she lost her job, single mother Gwen Willhite had to figure out what to do next. Combining two traditional gifts'flowers and sweets'Willhite developed a new business: Cookies by Design/Cookie Bouquet. Each bouquet was arranged with custom-molded, hand-decorated sugar and cinnamon brown sugar cookies in baskets for all holidays and occasions. The company, which Willhite started in her home, soon grew into a chain of shops that began franchising in 1987. Within 10 years, Cookies by Design/Cookie Bouquet had grown to more than 175 shops in 115 cities across the United States.

    Cookies by Design offers a low entry cost and scalable confectionery bakery franchise featuring custom hand decorated cookie bouquets, gourmet cookies, cupcakes and confectionery treats. For over 30 years, Cookies by Design has been delighting people across the US with a unique and delicious gifting alternative to flowers.Our ability to create custom cookie bouquet designs with a personalized message as well as provide local hand delivery set us apart. Our customers are thrilled with
    Cookies by Design’s ease of service and creativity that delivers their gift with a personal touch. We love being a part of people celebrations, special occasions and life events. From start to finish our cookie bouquets are all hand crafted using our sugar cookie dough, cinnamon brown sugar dough recipes and signature icing creating an unforgettable, tasty work of art. With over 300 unique cookie cutter shapes and thousands of design options Cookies by Design’s potential to deliver gift items that are unique, special & memorable are limitless. Cookies by Design has incorporated the business of gifting with the love of baked goods into one successful franchise. Combining the local bakery retail shop offering personalized gifts and local hand delivery with the cookiesbydesign.com online ordering site, gives each location has a national selling reach with a neighborhood delivery touch.