Merry Maids vs MTOclean Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Merry Maids vs MTOclean including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Merry Maids Franchise	MTOclean Franchise
Investment	$89,619 - $125,023	$35,100 - $101,500
Franchise Fee	$37,500 - $51,500	$12,500 - $57,500
Royalty Fee	5-7%	-
Advertising Fee	1.3%	-
Year Founded	1979	1988
Year Franchised	1980	1992
Term Of Agreement	5 years	-
Term Of Agreement	5 years	-
Renewal Fee	-	-
Business Experience Requirements
	Merry Maids Franchise	MTOclean Franchise
Experience	General business experience Management experience	-
Financing Options
	Merry Maids Franchise	MTOclean Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	Yes/No	-/-
Start-up Costs	No/No	-/-
Equipment	Yes/No	-/-
Inventory	Yes/No	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	Merry Maids Franchise	MTOclean Franchise
Training	Additional training in Memphis, Tennessee and regional locations	-
Support	Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations	-
Marketing	Ad slicks, National media	-
Operations	60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)	-
Expansion Plans
	Merry Maids Franchise	MTOclean Franchise
US Expansion	Yes	Yes
Canada Expansion	No	-
International Expansion	Yes	-

Company Overviews

About Merry Maids

Dallen W. Peterson founded Merry Maids in 1979 in Omaha, Nebraska. The public company cleans more than 300,000 homes, apartments and condominiums each month in North America. It has franchises in Denmark, Hong Kong, Japan and the United Kingdom. In 1988 Merry Maids joined the ServiceMaster Quality Service Network, which includes franchise companies AmeriSpec, Terminix and Furniture Medic. Merry Maids is based in Memphis, Tennessee.

Veteran Incentives  20% off franchise fee

About MTOclean

Most of our franchise owners have never owned a business before, so we go above and beyond to provide as much knowledge as possible. In addition to cleaning training, we provide advice and knowledge on the subjects of business planning, marketing, and operations. Beyond your initial training program, your support includes:

• A complete Starter Kit of professional grade cleaning supplies and chemicals;
• An initial supply of marketing collateral;
• A professionally designed website for your business and a branded, hosted email address;
• Corporate provided Search Engine Optimization (SEO) and online marketing to drive internet leads to the corporate website, and to your office;
• A complete suite of marketing tools and resources such as brochures, flyers, postcards, leave-behinds, scripts and more;
• A library of operations documents such as estimating worksheets, pricing models, contract templates, bid presentations, employee handbooks and more.

It’s a turnkey system that just needs the right, hardworking individual or team!