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Updated RecentlyApricot Lane vs Verlo Mattress Factory Stores Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Apricot Lane vs Verlo Mattress Factory Stores including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $137,150 - $361,800 | $109,350 - $408,183 |
| Franchise Fee | $39,500 | $50,000 |
| Royalty Fee | 5.5% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1991 | 1958 |
| Year Franchised | 2004 | 1989 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | - | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
Number of employees needed to run franchised unit: 5 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Apricot Lane
Our Apricot Lane specialty retail stores are part of a Country Visions retail franchise system that specializes in unique gifts, fashion accessories and home decor products.
When you join the Country Visions franchise system, you will benefit from one of the most advanced operational systems in the nation. You will gain access to extensive networking resources, including preferred national vendors who offer our stores volume discounts and exclusive products; marketing support from our in-house advertising; state-of-the-art point of sale, inventory management and computer support systems; and national franchise conventions for direct franchise networking and training. You will also be trained by our professional staff at our Country Visions University in visual merchandising, pricing strategies, customer service, marketing and computer systems, as well as employee motivation and development.
The total investment necessary to begin operation of your first COUNTRY
VISIONS store is $137,150 to $361,800 for a start-up store. This
includes $37,500 to $49,300 that must be paid to the franchisor or its
affiliate.
The total investment necessary to begin operation of your
second and each subsequent COUNTRY VISIONS store is $112,650 to $337,300
for a start-up store. This includes $18,000 to $24,800 that must be
paid to the franchisor or its affiliate.
About Verlo Mattress Factory Stores
Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer.
Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs.
You deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market.
If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.
The total initial investment necessary to begin operation of a Retail
Service Store is from $135,400 to $267,700. This includes $53,800 to
$55,300 that must be paid to the franchisor and their affiliates.
The total initial investment necessary to begin operation of a Satellite
Showroom is from $109,350 to $240,700. This includes $53,800 to $55,300
that must be paid to the franchisor and their affiliates.
The total investment necessary to begin operation of a Retail/Assembly Store is
from $214,883 to $408,183. This includes $40,000 that must be paid to
the franchisor and their affiliates.
Veteran discount: 25% discount on the Initial Franchise Fee