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Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs Industry Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $37,600 - $54,800 | $34,300 - $43,800 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5% | 0 |
Advertising Fee | - | - |
Year Founded | 1996 | 2001 |
Year Franchised | 2003 | 2004 |
Term Of Agreement | 5 years | 3 years |
Term Of Agreement | 5 years | 3 years |
Renewal Fee | - | $500 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Meetings, Internet, Field operations/evaluations | Newsletter, Meetings, Internet |
Marketing | - | National media |
Operations |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 3 - 5
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | Yes |
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.
INDUSTRY Magazine is an upscale glossy print magazine, digital publication & media firm, that brings to life the world of fashion, entertainment, and luxury lifestyle for tastemakers and trendsetters. INDUSTRY captures and embraces the sophisticated lifestyle in each of its markets. Our niche of serving as a platform of exposure for both local, regional and national editorial makes it a must-read for the affluent and influential, or those who simply dream of being both. Our range of editorial content includes fashion, style, nightlife, celebrity interviews, architectural and interior design, health and beauty, profiles of power brokers, in-depth restaurant reviews, art scene analysis, and much more. INDUSTRY is on the pulse of what's hot, what's in and what's now. It is a gateway to the city's most influential and aspirational audience, and just celebrated twelve years of doing that better than any other luxury media outlet.
INDUSTRY Magazine defines, represents, and celebrates the lifestyles of fashion, entertainment, people, culture, design, food, dining, health, beauty, and good living. INDUSTRY, put simply, is THE source for bringing the best to the best.