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Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs Firespring including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $37,600 - $54,800 | $46,950 - $179,500 |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1996 | 1996 |
Year Franchised | 2003 | 2008 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | With a team of highly skilled creative and marketing professionals behind you, marketing and website experience is not required. As a Firespring franchise owner, your primary responsibility will be building relationships and maintaining accounts. If you have good people skills and a strong background in sales, this lucrative opportunity is for you. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | We're here to help you succeed! Partner with Firespring and you're never working alone. Our support system puts a highly skilled staff to work for you, ensuring you have everything needed to reach your full potential. As a franchise owner, your support package includes: The Firespring Academy training program to assist you through the setup of your franchise, including location selection; Training in marketing strategy and how to sell marketing solutions; Ongoing marketing support and materials; In depth training on lucrative industries; A fully staffed team to assist you. |
Support | Meetings, Internet, Field operations/evaluations | - |
Marketing | - | - |
Operations |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.