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Updated RecentlyAround Town Community Magazine vs VYPE High School Sports Magazine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs VYPE High School Sports Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $37,600 - $54,800 | $152,000 - $337,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | $40 per page or 6% |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2005 |
| Year Franchised | 2003 | 2005 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | A full week of classroom training at our corporate office in Tulsa Oklahoma covering these topics: * Introduction to the sports marketing industry * Working with sports media professionals * Marketing your business * Learning the sales presentation * Distributing your magazine Setting up your office Your Team Manager and Start-Up Specialist will then join you in your exclusive territory to accomplish the following: * Research and understand your market * Analyze your distribution locations * Fine-tune your sales presentation * Make initial sales calls Network with prospects in the community In addition, to help you get started we: * Assist you in building a minimum of your first three issues * Provide production training in a classroom setting |
| Support | Meetings, Internet, Field operations/evaluations | VYPE Franchise team members receive ongoing coaching and support to assist in the success of their publishing franchise. VYPE continues to provide each Franchise the following: * Ongoing market support with their dedicated VYPE market representative * As needed support to assist in the production of their publication * Ongoing website support * Regional VYPE meetings and annual business conference for networking |
| Marketing | - | - |
| Operations |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Around Town Community Magazine
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.
About VYPE High School Sports Magazine
VYPE, provides an effective and profitable model to helping franchisees obtain their personal and financial aspirations. With a high-quality publication, VYPE makes profitability very attainable for franchisees by grabbing the core demographics of readers that advertisers are trying to reach. With multiple markets (franchises) producing monthly publications highlighting the local kids, schools and communities, VYPE delivers a demographic and psychographic to advertisers that is unparalleled in the print industry. Top 10 Reasons to Become a Franchisee 1. Outstanding Products 2. Multiple Revenue Streams 3. Brand Awareness 4. Training & Support 5. Business to Business * Auto Dealers * Banks * Shopping malls * Restaurants * Insurance Companies * Landscaping Professionals * Pool Builders and Pool Services * Amusement parks * Hardware and Home Improvement Stores * Tree Services * Fencing Contractors * Vo tech schools * Private schools * Hair salons * Physicians * Sports medicine * Dentists and orthodontists * Entertainment Venues * Theaters * And the list goes on and on 6. Lower Than Average Investment 7. Exclusive Territory 8. Growth Industry 9. Local Celebrity 10. Because it's FUN!