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Updated RecentlyAround Town Community Magazine vs SelectAds Direct Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs SelectAds Direct including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $37,600 - $54,800 | $18,700 - $29,750 |
| Franchise Fee | $25,000 | $10,000 |
| Royalty Fee | 5% | 0 |
| Advertising Fee | - | 0 |
| Year Founded | 1996 | 2011 |
| Year Franchised | 2003 | 2011 |
| Term Of Agreement | 5 years | 5 years |
| Term Of Agreement | 5 years | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | � General business experience � Sales and marketing skills |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | • One week training at headquarters • Two day on-site training |
| Support | Meetings, Internet, Field operations/evaluations | • Weekly tele-conference meetings • Mentoring program • National sales conference |
| Marketing | - | • Marketing materials • Quick Start Marketing Plan |
| Operations |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | • Franchise can be run from home. • Number of employees needed to run franchised unit: 1 • Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Around Town Community Magazine
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.
About SelectAds Direct
SelectAds Direct is changing the face of cooperative direct mail. Its proprietary format lets consumers quickly scan all ads and select ads of interest; and, it even provides a built-in carrying case. As a SelectAds Direct franchisee, you'll sell cooperative advertising space to local merchants who want to target market a high-income demographic. SelectAds Direct takes care of all back-end production allowing you to do what you do best: sell! If you have what it takes to be successful, find out what SelectAds Direct can do for you. • Very low initial investment • Home based business • Unique product • Great locations • No inventory • Training • Support