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Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs MyLoopCard including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $37,600 - $54,800 | $31,000 - $42,000 |
Franchise Fee | $25,000 | $29,500 |
Royalty Fee | 5% | $100-500/mo. |
Advertising Fee | - | - |
Year Founded | 1996 | 2007 |
Year Franchised | 2003 | 2009 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | ON-3 TRAINING - our training program is unmatched in golf marketing. It is comprised of 3 levels - on-line training in the initial stage, on-site training during the marketing phase, and on-going training during the development and growth stages of your business. |
Support | Meetings, Internet, Field operations/evaluations | We instruct, guide, and show our franchise owners how to sell MLC advertising and provide a comprehensive sales manual to follow that includes all the templates and contracts franchisee's will need. MEDIA KITS / PRICING STRATEGIES - we have designed and developed over the years a detailed media and pricing guide to present to potential advertsiers and we consult with our franchise owners on pricing strategies. OWNER SUPPORT PROGRAMS - we have created a user-friendly, pass-word protected intranet site for owners to access key documents and critical business information, in addition to an 800# help line for franchisee support. |
Marketing | - | - |
Operations |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.