Around Town Community Magazine vs The WAITING GAME Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs The WAITING GAME including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Around Town Community Magazine Franchise
The WAITING GAME Franchise
Investment $37,600 - $54,800$7,500 - And Up
Franchise Fee $25,000$7,500
Royalty Fee 5%-
Advertising Fee --
Year Founded 19962009
Year Franchised 20032011
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements

 
Around Town Community Magazine Franchise
The WAITING GAME Franchise
Experience --

Financing Options

 
Around Town Community Magazine Franchise
The WAITING GAME Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Around Town Community Magazine Franchise
The WAITING GAME Franchise
Training -We offer a 2 ½-day "boot camp" style training, held in Tampa, Florida, that takes you through all aspects of your new business. Each franchisee is provided a 150+ page operations manual designed to be a self-teaching tool and that takes you step-by-step through your business procedures. In addition, each franchisee is provided access to our Franchisee-Only Intranet, which provides a forum for franchisees to communicate, as well as access all forms, updates, documents, and online refresher training modules.
Support Meetings, Internet, Field operations/evaluations-
Marketing --
Operations Franchise can be run from home.

100% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 2

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

-

Expansion Plans

 
Around Town Community Magazine Franchise
The WAITING GAME Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion No-

Company Overviews

About Around Town Community Magazine

Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.

About The WAITING GAME

JOIN ONE OF THE FASTEST GROWING NEW FRANCHISES ... Are you looking for an opportunity that: Is Home-based - giving you a flexible lifestyle? Requires Low investment - less out-of-pocket? Provides Financial Independence - so you're in control? If so, then The WAITING GAME® may be the perfect opportunity for you to combine your passion for sales and a flexible lifestyle with a great way to earn a living. The WAITING GAME® is a FREE, full color, interactive, incentive-based publication that can be seen 365 days a year. It is published monthly and distributed anywhere consumers experience wait times�" doctors’ offices, dentists’ offices, urgent cares, local schools, hotels, senior centers, clubs, martial arts centers, gymnastic clubs, car washes, dance studio’s and just about anywhere with a waiting room. The goal of The WAITING GAME® is to entertain and engage consumers while providing valuable incentives to visit local businesses. We strive maximize enjoyment for our readers and exposure for our advertisers. TWG was developed as a cost effective, targeted marketing tool for small business owners to effectively spend the dollars they have, in their target market (the 3-5 mile radius from which most businesses generate 80% of their customers). TWG has evolved to be an effective tool for businesses of all sizes, whether it is the only thing they do or whether it is just a supplement to their advertising program. Consumers spend an average of 45 minutes interacting with TWG and they almost always take it with them.