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Updated RecentlyAround Town Community Magazine vs Lifestyle Publications Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs Lifestyle Publications including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $37,600 - $54,800 | $8,850 - $16,400 |
| Franchise Fee | $25,000 | $8,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2009 |
| Year Franchised | 2003 | 2020 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Lifestyle Publications is seeking highly motivated individuals, with a sales and/or business ownership background, to launch and run a luxury magazine within their local community. Our most successful candidates exhibit: A high amount of personal discipline The drive to win An amiable personality that naturally attracts others |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Internet, Field operations/evaluations | - |
| Marketing | - | - |
| Operations |
Franchise can be run from home. 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Around Town Community Magazine
Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.
About Lifestyle Publications
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- Started 2009
- 60 magazines coast to coast
- Awared INC 5000 fastest growing companies in back-to-back years
- Direct mailed to 10,000 of the most affluent homes in a given city (suburb) that our advertisers are seeking
- Reach within a 10 - 15 mile radius with each publication
- Hyper-local content so readers “bump into” people they know every month they open the publication
- Initial publication in print in as little as 3 - 4 months
- Initial earnings of about $4,000 with initial publication
- Typical earnings ranging from $82,000 - $720,000 annually