Around Town Community Magazine vs Natural Awakenings Magazine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Around Town Community Magazine vs Natural Awakenings Magazine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Around Town Community Magazine Franchise
Natural Awakenings Magazine Franchise
Investment $37,600 - $54,800$63,300 - $120,550
Franchise Fee $25,000$49,500
Royalty Fee 5%-
Advertising Fee --
Year Founded 19961993
Year Franchised 20031999
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
Around Town Community Magazine Franchise
Natural Awakenings Magazine Franchise
Experience --

Financing Options
 
Around Town Community Magazine Franchise
Natural Awakenings Magazine Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Around Town Community Magazine Franchise
Natural Awakenings Magazine Franchise
Training --
Support Meetings, Internet, Field operations/evaluations-
Marketing --
Operations Franchise can be run from home.

100% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 2

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Around Town Community Magazine Franchise
Natural Awakenings Magazine Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion No-

Company Overviews

About Around Town Community Magazine

Around Town Community Magazine, Inc. ("Around Town") began franchise operations in September 2002 in Woodstock, Georgia. Around Town franchises niche community magazines, each has a goal of "strengthening communities."Around Town was founded by Gina Carr and Don Kyle. Gina has a BA from Georgia Tech in Industrial Engineering and an MBA from Harvard. Don has a BS in Accounting from Florida State University and also is a CPA. Together they started The TowneLaker magazine in June 1996 and Sixes Living magazine in June 2000. After many years of practice, they decided to franchise the niche community magazine concept through Around Town Community Magazine, Inc.

About Natural Awakenings Magazine

"Natural
With over 50 monthly publications across the US reaching 1.3+ million consumers, Natural Awakenings Publishing Corp is one of the largest publishing companies serving the exploding $300B+ natural health and sustainable living sectors of the U.S. economy - the demographic labeled Lifestyles of Health and Sustainability (LOHAS). One in four adult Americans is part of this marketplace for goods and services in the categories of health and wellness, environmental and ecological living, social justice, personal development, spirituality and socially responsible investing - and there are no signs of its exponential growth slowing.
Natural Awakenings (NA) has been serving the LOHAS market for 25+ years. We know what it takes to reach these consumers - to educate and inform, influence purchasing decisions and promote healthy, green living. We provide exactly what they want, and we prove it again and again in every market we launch a magazine!

UNIQUE CONTENT NA magazines uniquely combine the latest global and national content with local news, events and calendars that connect consumers, practitioners and vendors in their targeted communities.
ADVERTISING 80% of NA readers purchase products and services as a direct result of ads seen in our magazine. With our tightly-woven network of publishers and fully integrated media platform, your company can reach 1, 2 or all 50+ markets we publish in. Whether you’re seeking to build brand equity, expand your market or increase sales, we can create a custom media campaign to suit your market strategy, sales plan and budget.
FRANCHISES NA is one of the nation’s largest franchise publishing networks. Despite publishing across the U.S. and Puerto Rico, there are many viable markets both in the States and abroad that are still underserved.
If you are interested in spreading the consciousness of healthy, sustainable living, consider a Natural Awakenings franchise.