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Updated RecentlyReal Living vs Keller Williams Realty Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Real Living vs Keller Williams Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $3,000 - $80,000 | $183,447 - $336,495 |
| Franchise Fee | $2,500 - $80,000 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 1,000/year |
| Year Founded | 1976 | 1983 |
| Year Franchised | 1981 | 1987 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | - | $2.5K |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | Ongoing country-wide |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op advertising | Regional advertising |
| Operations |
Absentee ownership of franchise is NOT allowed. |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Real Living
With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage
franchise company with a comprehensive and integrated suite of resources
for franchisees and their sales professionals, as well as for consumers
who work with them.
Real Living Real Estate earned a record 98% customer satisfaction rating
for 2017, according to independent ratings service Quality Service
Certification, Inc. (QSC). This is the highest customer satisfaction
score ever earned by Real Living, and it places the brokerage network
atop the industry for customer satisfaction.
Real Living Real Estate is a network brand of HSF Affiliates LLC, which
is owned by HomeServices of America, Inc.™, a Berkshire Hathaway
affiliate. Visit www.RealLiving.com
About Keller Williams Realty
As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.
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#47 in Franchise 500 for 2020.
#107 in Franchise 500 for 2021.