Real Living vs Homeowners Concept Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Real Living vs Homeowners Concept including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Real Living Franchise
Homeowners Concept Franchise
Investment $3,000 - $80,000$16,000 - $20,000
Franchise Fee $2,500 - $80,000$4,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 1976-
Year Franchised 1981-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Real Living Franchise
Homeowners Concept Franchise
Experience --

Financing Options
 
Real Living Franchise
Homeowners Concept Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Real Living Franchise
Homeowners Concept Franchise
Training --
Support Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations-
Marketing Co-op advertising-
Operations

Absentee ownership of franchise is NOT allowed.

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Expansion Plans
 
Real Living Franchise
Homeowners Concept Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Real Living

With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. Real Living Real Estate earned a record 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the highest customer satisfaction score ever earned by Real Living, and it places the brokerage network atop the industry for customer satisfaction. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate. Visit www.RealLiving.com

About Homeowners Concept

Since 1984, Homeowners Concept program has proved overwhelmingly successful. We have SOLD thousands of properties (23,000+) and SAVED sellers well over $73,000,000 in commissions! We have accomplished this by providing MAXIMUM marketing (to get HIGHEST sales price) AND having highly skilled, full time, seasoned agents who are truly dedicated to real estate and assisting sellers and buyers achieve their goals. We are also the ONLY large real estate company to have had an A+ rating with BBB for 31+ years!