Real Living vs Benham Real Estate Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Real Living vs Benham Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Real Living Franchise
Benham Real Estate Franchise
Investment $3,000 - $80,000$11,800
Franchise Fee $2,500 - $80,000$6,500
Royalty Fee 5%$195/transaction
Advertising Fee --
Year Founded 19762004
Year Franchised 19812007
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -$2500


Business Experience Requirements

 
Real Living Franchise
Benham Real Estate Franchise
Experience --

Financing Options

 
Real Living Franchise
Benham Real Estate Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Real Living Franchise
Benham Real Estate Franchise
Training --
Support Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations-
Marketing Co-op advertising-
Operations

Absentee ownership of franchise is NOT allowed.

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Expansion Plans

 
Real Living Franchise
Benham Real Estate Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Real Living

With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. Real Living Real Estate earned a record 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the highest customer satisfaction score ever earned by Real Living, and it places the brokerage network atop the industry for customer satisfaction. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate. Visit www.RealLiving.com

About Benham Real Estate

The BenhamREO Group was founded in 2003 to meet the demanding needs of today’s rapidly expanding, fast-paced REO Industry. Leaders in REO property disposition, management, preservation & sales, the BenhamREO Group provides asset management companies and banks an outsourcing opportunity to liquidate their foreclosed properties on the retail market.