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Updated RecentlyReal Living vs Benham Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Real Living vs Benham Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $3,000 - $80,000 | $11,800 |
| Franchise Fee | $2,500 - $80,000 | $6,500 |
| Royalty Fee | 5% | $195/transaction |
| Advertising Fee | - | - |
| Year Founded | 1976 | 2004 |
| Year Franchised | 1981 | 2007 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | $2500 |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising | - |
| Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Real Living
With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage
franchise company with a comprehensive and integrated suite of resources
for franchisees and their sales professionals, as well as for consumers
who work with them.
Real Living Real Estate earned a record 98% customer satisfaction rating
for 2017, according to independent ratings service Quality Service
Certification, Inc. (QSC). This is the highest customer satisfaction
score ever earned by Real Living, and it places the brokerage network
atop the industry for customer satisfaction.
Real Living Real Estate is a network brand of HSF Affiliates LLC, which
is owned by HomeServices of America, Inc.™, a Berkshire Hathaway
affiliate. Visit www.RealLiving.com
About Benham Real Estate
The BenhamREO Group was founded in 2003 to meet the demanding needs of
today’s rapidly expanding, fast-paced REO Industry. Leaders in REO
property disposition, management, preservation & sales, the BenhamREO Group provides asset management companies and banks an
outsourcing opportunity to liquidate their foreclosed properties on the
retail market.