Real Living vs Corcoran Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Real Living vs Corcoran including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Real Living Franchise
Corcoran Franchise
Investment $3,000 - $80,000$52,850 - $520,500
Franchise Fee $2,500 - $80,000$35,000
Royalty Fee 5%6%
Advertising Fee -0.5%-1%
Year Founded 19762015
Year Franchised 19812019
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Real Living Franchise
Corcoran Franchise
Experience --

Financing Options

 
Real Living Franchise
Corcoran Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Real Living Franchise
Corcoran Franchise
Training --
Support Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations-
Marketing Co-op advertising-
Operations

Absentee ownership of franchise is NOT allowed.

-

Expansion Plans

 
Real Living Franchise
Corcoran Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About Real Living

With a makeshift desk of two sawhorses and a door, Harley E. Rouda started Harley E. Rouda Realty Co. in Upper Arlington, Ohio, in 1956. Now working with his son Harley E. Rouda Jr., Rouda is still involved in this family-owned and -operated franchise company, which specializes in residential real estate.
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. Real Living Real Estate earned a record 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the highest customer satisfaction score ever earned by Real Living, and it places the brokerage network atop the industry for customer satisfaction. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate. Visit www.RealLiving.com

About Corcoran

"Corcoran

Since 1973, the agents of Corcoran have been earning and keeping our clients’ trust with an unwavering commitment to integrity and service. In every market we serve,  Corcoran is a family of world-class professionals, combining real estate expertise with unrivaled market knowledge and neighborhood fluency.

The total investment necessary to begin operation of a Corcoran® franchise is approximately $52,850 to $333,200 for a conversion real estate office, and $134,350 to $520,500 for a start-up real estate office. This includes $5,000 to $35,000 that must be paid to the franchisor or an affiliate as an initial franchise fee. The initial franchise fee for a residential conversion or start-up franchise is $35,000 for the Main Office and $10,000 for each additional Branch Office.