Garfield's Restaurant & Pub vs The Wine Loft Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Garfield's Restaurant & Pub vs The Wine Loft including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Garfield's Restaurant & Pub Franchise
The Wine Loft Franchise
Investment $1,200,000 - $1,960,000$75,000 - And Up
Franchise Fee $30,000$55,000
Royalty Fee 4%4%
Advertising Fee -1%
Year Founded 19842003
Year Franchised 19872006
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Garfield's Restaurant & Pub Franchise
The Wine Loft Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Garfield's Restaurant & Pub Franchise
    The Wine Loft Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Garfield's Restaurant & Pub Franchise
    The Wine Loft Franchise
    Training -Two weeks of training is to be conducted in one of our training stores and Two weeks of training will be conducted at your location by our Certified Trainer

    Comprehensive four step Training Program provides Franchisees’ Service staff to receive an on-line certification. The University Program also has several Advanced Training Portals for the Franchisees to challenge its staff to further develop wine knowledge
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 16% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 75

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Garfield's Restaurant & Pub Franchise
    The Wine Loft Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Garfield's Restaurant & Pub

    Vincent Orza and Jim Burke started Garfield's Restaurant as a small eatery in Oklahoma City in 1984. They've served burgers and sandwiches along with a wide selection of beers since opening day. Garfield's offers an all-American menu featuring the Lone Star Sizzling Pepper Steak and the Steakalada Platter with a chicken enchilada, chicken quesadillas, and a 9-ounce sirloin steak. Garfield's still serves a variety of beers, but has added to the drink menu a Perfect Margarita: a do-it-yourself beverage with a glass full of Cuervo Gold Tequila, Cointreau, Grand Marnier, sweet 'n' sour and lime juice. The company has been franchising since 1987.

    Garfield's Restaurant & Pub is the ultimate gathering spot where the only thing we love more than sports is FOOD. Our chef inspired menu offers a unique twist on traditional pub favorites.

    Garfield’s is a casual, family-friendly, full service restaurant and pub. From Garfield's great burgers and sandwiches, to steaks, ribs, pasta, and salads; our diverse menu has something for everyone. Garfield's offers a wide variety of beers and specialty drinks and our top-shelf PERFECT MARGARITA can't be beat!
    Garfield's - it's all about Great Times! and Great Tastes!

    About The Wine Loft

    The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet