Dunkin' vs Second Cup Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dunkin' vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Dunkin' Franchise
Second Cup Franchise
Investment $199,700 - $1,688,200$300,000 - $500,000
Franchise Fee $40,000 - $90,000$25,000
Royalty Fee 5.9%7.5%
Advertising Fee 5%2%
Year Founded 19501975
Year Franchised 19551975
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Dunkin' Franchise
Second Cup Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

    Financing Options
     
    Dunkin' Franchise
    Second Cup Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Dunkin' Franchise
    Second Cup Franchise
    Training Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours-
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
    Operations

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Dunkin' Franchise
    Second Cup Franchise
    US Expansion Yes-
    Canada Expansion NoYes
    International Expansion YesYes

    Company Overviews

    About Dunkin'

    In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.

    Today, Dunkin' Donuts stores can be found in more than 32 nations, and they serve 70 assortments of doughnuts, alongside hot and cool espresso drinks, bagels, breakfast sandwiches and other heated products. Dunkin' Donuts parent organization, Dunkin' Brands Inc., additionally establishments Baskin-Robbins, and the two ideas are once in a while co-branded.

    September of 2018 Dunkin' Donuts rebranded to just Dunkin' .

    20% off franchise fee for first five traditional restaurants

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    #1 in Franchise 500 for 2020
    #2 in Franchise 500 for 2021










    About Second Cup

    Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

    In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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    #49 in Canada's Top franchises.