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Updated RecentlyDunkin' vs Starbucks Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dunkin' vs Starbucks Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $199,700 - $1,688,200 | N/A |
| Franchise Fee | $40,000 - $90,000 | N/A |
| Royalty Fee | 5.9% | - |
| Advertising Fee | 5% | - |
| Year Founded | 1950 | - |
| Year Franchised | 1955 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Have you got what it takes? Opening a Starbucks franchise is a great opportunity and it's also hard work. We want your commitment to the Starbucks brand and promise, so we are looking for people with the same passion for coffee and drive to deliver excellent service as we have! If you meet each of the below criteria, then we would like to talk to you about your Starbucks opportunity: *Have a passion for coffee and our brand. *Have current Food and Beverage experience and run your own multi-site business. *Have strong leadership skills and high standards of communication. *Want to operate multiple locations and have the infrastructure and backing to open 20 stores within the next 5 years. *Have liquid assets of at least £500,000 and can secure your own financing. *Will be an ambassador for the Starbucks brand in your local market. |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours | The process to become a Starbucks franchisee involves attending a three-day workshop at the regional headquarters in Amsterdam |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Our dedicated Starbucks team provides both initial and ongoing support in the form of store design, store development, training, marketing, performance measurement, operations and business consultation. The full range of Starbucks products is all part of the program, including the food range, in line with the size and format of your store. We will also provide you with the tools and manuals you require to successfully build and operate a Starbucks store. All of this allows you the opportunity to leverage the power of our global coffee brand to create your ideal store. Retail Design Experts We pride ourselves on innovation and our development experts have mastered the art of designing retail spaces that consistently leverage the power of the Starbucks brand. We will provide a Starbucks store layout that fits within your environment and supports your expected sales volume. Our business development team have proven process and skills in both opening and running a successful store therefore you'll receive the same support as one of our own retail stores. Operating store manuals to enable the smooth day to day management of the store, including product information health and safety requirements. Staff Training so that your store partners can become Coffee Masters, knowing the ins and outs of all things coffee as our store partners do. They'll also receive the right training to help deliver world class customer service. Innovative Marketing Support tailored to our retail coffee environment, aimed to set us apart from the competition, through up to date marketing solutions focused around our consumer insights. Supportive operations and business consultation to help set you up and maintain your store. Financial Information to support you where we can with Business Reviews conducted quarterly |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Dunkin'
In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.
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About Starbucks Coffee
You Can't Buy a Starbucks Franchise: Here's Why and What You Can
Your Very Own Starbucks Opportunity Starbucks Coffee The benefit to you is 40 years experience in the business. We know the coffee market inside out, back to front because we've been sourcing coffee from around the globe for years. We understand our consumers and how they're forever changing, so can share with you our insights, allowing you to create the perfect coffee house experience for everyone. Expect more than just coffee.... To say we are experts in coffee is true, but Starbucks is not just about coffee. We believe in the whole experience and everything that makes that experience unique, from the moment you walk in the door to when you leave. We're continually striving to improve our coffee house experience ensuring our customers enjoy the moment and have something they always like. That's why we offer a wide range of Tazo teas, a brand new breakfast range, exclusive bistro boxes, sandwiches and wraps, cakes, pastries and petites to suit anyone's tastes.
Starbucks is about creating the perfect moment for everyone, just the way they like it.
Our involvement in the community Our community is core to the Starbucks brand and who we are. We believe in helping not only the communities that our stores are in but also the communities from where we buy our coffee. This is built upon the truth that we can use our size and name to really help make a difference. This is not so we can shout about it either, but simply to help other people in our local community make a difference. We encourage all franchisees to do the same and be active within their own community. Usually, they support community programmes like local junior football teams or issues relating to the environment. So it’s these types of things that help us earn respect within and outside of store, as respect from your local community goes a long way.
Substantial Benefits By operating a Starbucks store you can build your business by:
- Delivering the undeniable impact of our globally successful retail network.
- Creating a loyal following and helping drive increased footfall.
- Accessing the full use of the Starbucks brand including participation in our national marketing campaigns and:
- Utilising proven operations systems and comprehensive support tailored for your specific needs.
The franchise store program is available in all locations and site types. You will need to demonstrate £500k of liquid assets