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Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Baymont by Wyndham including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $206,850 - $8,823,850 | $214,523 - $7,155,641 |
Franchise Fee | $25,000 - $35,000 | $26,000 - $29,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3.5% | 3.5% |
Year Founded | 1962 | 1973 |
Year Franchised | 1996 | 1986 |
Term Of Agreement | 10-15 years | 20 years |
Term Of Agreement | 10-15 years | 20 years |
Renewal Fee | 50% of current franchisee fee | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/Yes | Yes/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | Yes/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops, 1-3 days; customized property training, varies with fees |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
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30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 - 25
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Some portion of Wyndham Hotel Group, the Baymont Inn and Suites® Inn brand is a chain of 350 midscale inns situated all through the United States offering a variety of complimentary civilities including free Wi-Fi and mainland breakfast at the Baymont Breakfast Corner℠. Numerous areas include swimming pools, wellness focuses, airplane terminal transport benefit and the chance to gain and recover focuses through Wyndham Rewards®, the brand's visitor steadfastness program. Voyagers can join the free program at www.wyndhamrewards.com.
Each Baymont Inn and Suites inn is freely claimed and worked under establishment concurrences with Baymont Franchise Systems, Inc., a backup of Wyndham Hotel Group and parent organization Wyndham Worldwide Corporation (NYSE: WYN). Reservations and data are accessible by going by www.baymontinns.com.
Starting at 2014, Wyndham Hotel Group is the world's biggest and most differing lodging organization, including roughly 7,540 inns and 650,200 rooms in 71 nations