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Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Country Hearth Inn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $206,850 - $8,823,850 | $1,000,000 |
Franchise Fee | $25,000 - $35,000 | $40,000 |
Royalty Fee | 5% | - |
Advertising Fee | 3.5% | - |
Year Founded | 1962 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 10-15 years | - |
Term Of Agreement | 10-15 years | - |
Renewal Fee | 50% of current franchisee fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Welcome to a hotel franchise opportunity that stands alone. In today's complex world of mid-priced, limited-service hotel franchise opportunities, it can be hard to differentiate one from another. However, just because you're looking at the limited-service hotel franchise segment, it doesn't mean there should be limits on the service you receive. At America's Best Franchising, we offer a hotel franchise difference that makes all the difference. From the moment you become an ABF franchise owner, and throughout your entire relationship with us, we work with you to ensure success. We do so by offering an exceptionally high level of service and support that is unique in the industry - often at up to half the price of other brands. As you take a closer look at our highly-proven and well-established Country Hearth Inns & Suites, America's Best Inns & Suites, Budgetel Inns & Suites, and 3 Palms Hotels & Resorts hotel franchise brands, it's easy to see why we continue to experience such impressive growth. As a hotel franchisee and business partner, you don't just become part of a corporate structure; you become part of a family. It's a decision you can be 100% confident in, because we are behind you all the way.