Motel 6 vs Best Western Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Best Western including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Motel 6 Franchise
Best Western Franchise
Investment $206,850 - $8,823,850$50,505 - $24,773,188
Franchise Fee $25,000 - $35,000$45,000 - $60,000
Royalty Fee 5%-
Advertising Fee 3.5%-
Year Founded 19621946
Year Franchised 19961957
Term Of Agreement 10-15 years-
Term Of Agreement 10-15 years-
Renewal Fee 50% of current franchisee fee-


Business Experience Requirements
 
Motel 6 Franchise
Best Western Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Motel 6 Franchise
    Best Western Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Motel 6 Franchise
    Best Western Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app-
    Operations 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Motel 6 Franchise
    Best Western Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.




    About Best Western

    "Best

    Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio franchises.


    The total investment necessary to begin operation of a 75-room Best Western hotel is $5,080,050 - $9,589,538 (for new construction) and $505,050 - $1,939,539 (for a conversion), which includes $69,350 - $143,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room
    Best Western Plus hotel is $6,433,050 - $10,397,788 (for new construction) and $608,050 - $2,406,288 (for a  conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 120-room Best Western Premier hotel is $13,944,450 - $24,773,188 (for new construction) and $869,450 - $5,673,188 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room Executive Residency by Best Western hotel is $6,573,050 - $11,949,788 (for new construction) and $648,050 - $3,149,788 (for a conversion), which includes $74,350 - $149,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 100-room dual brand hotel (e.g., Best Western Plus and Executive Residency by Best Western) is $6,751,750 - $12,065,838 (for new construction) and $726,750 - $3,370,838 (for a conversion), which includes $109,350 - $193,438 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 110-room Vīb hotel as is $9,817,150 - $14,354,988 (for new construction) and $1,392,150 - $3,804,988 (for a conversion), which includes $76,350 - $152,188 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of an 80-room GLō hotel is $7,354,750 - $9,821,488 (for new construction) and $1,129,750 - $2,771,488 (for a conversion), which includes $70,350 - $144,688 that must be paid to the franchisor or their affiliate; the total investment necessary to begin operation of a 90-room Aiden hotel is $6,494,750 - $10,467,988 (for new construction) and $669,750 - $2,467,988 (for a conversion), which includes $72,350 - $147,188 that must be paid to the franchisor or their affiliate; and, the total investment necessary to begin operation of a 120-room Sadie hotel is $13,924,750 - $24,749,488 (for new construction) and $845,750 - $5,649,488 (for a conversion), which includes $78,350 - $154,688 that must be paid to the franchisor or their affiliate.