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Below is an in-depth analysis and side-by-side comparison of Ledo Pizza vs Johnnie's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $126,250 - $442,000 | $112,200 - $537,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 1% | - |
Year Founded | 1986 | 1984 |
Year Franchised | 1989 | 2005 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 140 hours Additional Training: Ongoing | * Available at headquarters: 1 week * At franchisee's location: 2 weeks |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Since 1955, Ledo has been making pizzas with a recognizable rectangular shape and thick-sliced pepperoni. Ledo's more than 40 franchise locations offer East Coasters several appetizers; soups and salads; pastas such as portobello mushroom ravioli and chicken and broccoli; fettuccine Alfredo; burgers; submarine sandwiches; calzones and desserts.
At 16 years old, Bruce Jackson was flipping pizza at the original Johnny’s Pizza in Manlius, New York. He loved the business: serving piping hot pizza - always made with fresh, authentic ingredients - to happy customers, sitting down with the locals on a Friday night for a slice, or feeding the high school football team after a win. He saw opportunity. And he wanted to build his own. Most of our franchise operators are familiar with the feeling.
In three short years, Bruce opened a Johnny’s Pizza just off the Syracuse University campus with Johnny’s younger brother Rosario. After six years of success there, Bruce and a new business partner, Scott Allen, were ready for a move to warmer weather! Atlanta, Georgia is where they landed.
In 1977, Bruce and Scott wrote "Now Open” on a pizza box, stuck it in the front window of their storefront in Atlanta, and started selling pizza. One year later, they opened a second store. As entrepreneurs, they saw bigger potential in the brand and the business model they’d so carefully fine-tuned. In 1994, they officially began to franchise. In 2003, we needed a unique name to operate on a national level. So we gave Johnny a last name, and Johnny Brusco’s Pizza was born!
Now a new generation of leadership is guiding Johnny’s Pizza into the future. Bruce’s son, Luke, is expanding the business across the southeast and focusing on growth in dine-in, delivery and online ordering segments. We’re also focusing on ways to increase individual store volume growth, including new seasonal menu offerings and an expanded craft beer selection.