The HoneyBaked Ham Company & Cafe vs Marcellos Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HoneyBaked Ham Company & Cafe vs Marcellos including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The HoneyBaked Ham Company & Cafe Franchise
Marcellos Franchise
Investment $292,900 - $567,600$350,000 - $1,000,000
Franchise Fee $30,000$25,000
Royalty Fee 6%5%
Advertising Fee 3.25%-
Year Founded 19571998
Year Franchised 19981998
Term Of Agreement 7 years-
Term Of Agreement 7 years-
Renewal Fee --


Business Experience Requirements

 
The HoneyBaked Ham Company & Cafe Franchise
Marcellos Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    The HoneyBaked Ham Company & Cafe Franchise
    Marcellos Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    The HoneyBaked Ham Company & Cafe Franchise
    Marcellos Franchise
    Training Comprehensive two-week training, both in-store and in a classroom. Ongoing training through conferences and webinars. On-The-Job Training: 97 hours Classroom Training: 25 hours -
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 25% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 7 - 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    The HoneyBaked Ham Company & Cafe Franchise
    Marcellos Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About The HoneyBaked Ham Company & Cafe

    After inventing the spiral slicer, Harry Hoenselaar founded The HoneyBaked Ham Co. and Cafe in 1957. Family-owned and operated for three generations, the company has more than 300 locations in the United States. Incorporated in 1974, the Atlanta-based company has a catalog division, corporate sales businesses and a temporary holiday store system. The company purchased The Hickory Ham Co. and its 40 franchise stores. In addition to its sweetly glazed ham, the company offers HoneyBaked turkey breast, side dishes, cheesecake, key lime pie and sandwiches. HoneyBaked Ham offers a corporate gift-giving program, employee recognition options, and catered meals for holidays and business functions.

    The total investment necessary to begin operation of a HoneyBaked Ham Store ranges from $292,900 to $567,600. This includes initial fees of $45,900
    to $50,500 that must be paid to the franchisor or their affiliate(s).
    If you sign an Area Development Agreement to develop multiple HoneyBaked Ham Stores, you will pay a Development Fee to the franchisor in the amount of $10,000 for each Store that you agree to develop.
    Veteran Incentives  $10,000 off first-store franchise fee
    "Entrepreneur
    #173 in Franchise 500 for 2020.
    #257 in Franchise 500 for 2021.









    About Marcellos

    One of the primary reasons why you should consider owning a Marcellos franchise is that it can offer you the opportunity to go into business for yourself with a much better chance of success than you would have if starting a new business from scratch. Besides the financial reward of operating a Marcello’s Franchise,
    Franchisees also benefit from being in control of their own success, control of their schedule, having time for family and personal interests and becoming a Business Leader in their community. Other benefits of owning a Marcellos franchise include a proven business model and brand, training and management assistance, location and site assistance, marketing assistance and much more.