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Updated RecentlyRelax The Back vs Elements Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Relax The Back vs Elements including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $219,700 - $391,300 | $251,950 - $491,350 |
| Franchise Fee | $29,500 | $39,900 |
| Royalty Fee | 2%-5% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 1984 | 2000 |
| Year Franchised | 1989 | 2006 |
| Term Of Agreement | 10 years | 10 |
| Term Of Agreement | 10 years | 10 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 18 hours Classroom Training: 24 hours Additional Training: Regional training | Classroom Training: 54.5 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
34% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Relax The Back
Make a Difference - Own a Business - Change a Life
It's not often you can own a business that brings both financial and personal success while helping people live pain free. As part of the premier retailer of ergonomic and comfort care products you will feel personal satisfaction in providing your clients the highest quality solutions for back and neck pain. Find success and independence in the $112B health and wellness market.
Having grown out of just one retail store in 1984, Relax The Back Corporation today is for people seeking relief and prevention of back and neck pain, Relax The Back offers posture and back support products and self care solutions because we are the most innovative medically driven nationwide back care retailer. With 80 stores nationwide and in Canada, distribution centers, corporate offices and the acquisition of a leading back care product manufacturer, Relax The Back Corporation has a proven track record of sales, customer satisfaction, and success.
To end the epidemic of back pain and help in preventing back pain, Relax The Back stores provide both the best products and associates who educate customers on proper product use. The associates attend a company-training program about posture, ergonomics, and most importantly, self-care. That commitment to ensure that each product solution is accompanied by appropriate education in product use has proven to be the foundation for success.
Since the beginning Relax The Back has expanded not only the number of stores, but also the customer base and product line. Stores now offer a variety of products for your back and neck. Products are merchandised in one of five lifestyle zones- Office, Home, Sleep, Travel and Health & Fitness-, many of which are exclusive to the chain. Customers make multiple purchases as products are classified in each zone of their 24-hour day.
The health care industry response to Relax The Back has been vigorous. By continuing to educate consumers and revitalizing the merchandising Relax The Back maintains the unique position as a specialty health care retailer. The success of Relax The Back demonstrates the American consumer's insistence on value and integrity.
Veteran Incentives $10,000 off franchise fee
#266 in Franchise 500 for 2020.About Elements
- Recurring Revenue
Applicable to just a handful of lucky businesses, recurring membership models foster a steady revenue stream. Unlike with gym or weight-loss memberships, there’s nothing stopping clients from sticking to the program.
- Exceptional Training & Systems
From the training you’ll receive at Franchise University to the systems that inform virtually every aspect of your business - marketing, finance, operations, client and talent acquisition - you’ll rely on proven methods designed to streamline efficiencies in all areas.
- Coveted Spot in the Wellness Community
As a natural partner to the expanding health and wellness industry, you’ll find a wealth of referral opportunities that will benefit your clients, your community, and your own bottom line. It’s the perfect time to secure your place in what some observers are calling “the next trillion dollar industry.”
The total investment necessary under the Area Development Agreement is estimated to be $79,800 (for a 2-studio commitment) to $299,000 (for a 10-studio commitment). This entire amount must be paid to the franchisor.
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