Relax The Back vs Structura Body Therapies Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Relax The Back vs Structura Body Therapies including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Relax The Back Franchise
Structura Body Therapies Franchise
Investment $219,700 - $391,300$58,000
Franchise Fee $29,500N/A
Royalty Fee 2%-5%-
Advertising Fee 2%-
Year Founded 19842010
Year Franchised 19892012
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Relax The Back Franchise
Structura Body Therapies Franchise
Experience
  • General business experience
  • Marketing skills
  • -

    Financing Options

     
    Relax The Back Franchise
    Structura Body Therapies Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Relax The Back Franchise
    Structura Body Therapies Franchise
    Training On-The-Job Training: 18 hours Classroom Training: 24 hours Additional Training: Regional training

    Therapy and business training provided through Structura's inhouse training program.

    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing -
    Operations 34% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Relax The Back Franchise
    Structura Body Therapies Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Relax The Back

    Make a Difference - Own a Business - Change a Life
     It's not often you can own a business that brings both financial and personal success while helping people live pain free. As part of the premier retailer of ergonomic and comfort care products you will feel personal satisfaction in providing your clients the highest quality solutions for back and neck pain. Find success and independence in the $112B health and wellness market.
     Having grown out of just one retail store in 1984, Relax The Back Corporation today is for people seeking relief and prevention of back and neck pain, Relax The Back offers posture and back support products and self care solutions because we are the most innovative medically driven nationwide back care retailer. With 80 stores nationwide and in Canada, distribution centers, corporate offices and the acquisition of a leading back care product manufacturer, Relax The Back Corporation has a proven track record of sales, customer satisfaction, and success.
     To end the epidemic of back pain and help in preventing back pain, Relax The Back stores provide both the best products and associates who educate customers on proper product use. The associates attend a company-training program about posture, ergonomics, and most importantly, self-care. That commitment to ensure that each product solution is accompanied by appropriate education in product use has proven to be the foundation for success.
     Since the beginning Relax The Back has expanded not only the number of stores, but also the customer base and product line. Stores now offer a variety of products for your back and neck. Products are merchandised in one of five lifestyle zones- Office, Home, Sleep, Travel and Health & Fitness-, many of which are exclusive to the chain. Customers make multiple purchases as products are classified in each zone of their 24-hour day.
     The health care industry response to Relax The Back has been vigorous. By continuing to educate consumers and revitalizing the merchandising Relax The Back maintains the unique position as a specialty health care retailer. The success of Relax The Back demonstrates the American consumer's insistence on value and integrity.

    Veteran Incentives  $10,000 off franchise fee
    #266 in Franchise 500 for 2020.

    About Structura Body Therapies

    We welcome you to discover this unique, affordable franchise program for advanced massage and bodywork therapies. Our franchise is modeled after our successful corporate owned clinics assuring hands-on experience and extensive know-how for our franchisees.