Mocha Delites vs Second Cup Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mocha Delites vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mocha Delites Franchise
Second Cup Franchise
Investment $53,500 - $232,500$300,000 - $500,000
Franchise Fee $22,500$25,000
Royalty Fee 5%7.5%
Advertising Fee -2%
Year Founded 20001975
Year Franchised 20011975
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $10K-


Business Experience Requirements
 
Mocha Delites Franchise
Second Cup Franchise
Experience
  • Industry experience
  • General business experience
  • Must have good customer service skills
    		• Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

    Financing Options
     
    Mocha Delites Franchise
    Second Cup Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Mocha Delites Franchise
    Second Cup Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising-
    Operations Franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 4

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Mocha Delites Franchise
    Second Cup Franchise
    US Expansion --
    Canada Expansion NoYes
    International Expansion YesYes

    Company Overviews

    About Mocha Delites

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    About Second Cup

    Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

    In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


    "Top

    #49 in Canada's Top franchises.