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Updated RecentlyIM=X Pilates Studio vs Gold's Gym Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of IM=X Pilates Studio vs Gold's Gym including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $66,000 - $150,000 | $22,182,505,000,500 |
| Franchise Fee | $22,000 | $40,000 |
| Royalty Fee | Varies | 5% |
| Advertising Fee | - | 2% |
| Year Founded | 1994 | 1965 |
| Year Franchised | 2003 | 1980 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | Available at headquarters |
| Support | Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op advertising, Regional advertising |
| Operations | - |
30% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About IM=X Pilates Studio
The IM=X Pilates Franchise is a turn-key business that offers chiropractors, physical therapists, sports medicine M.D.s and personal trainers a unique opportunity to enter the pilates, fitness and exercise rehabilitation industry.
About Gold's Gym
Bodybuilders training outside on Muscle Beach were the first customers for the original Gold's Gym when it opened in Venice, California, in 1965. With its intense, no-frills atmosphere, the gym soon became known as the 'Mecca of Bodybuilding.' Arnold Schwarznegger's movie 'Pumping Iron' focused on Gold's Gym, propelling it into the spotlight in 1975. Gold's Gym has been franchising since 1980, and franchises account for more than 90 percent of its locations. In addition to running the health club facilities, franchisees sell Gold's Gym licensed apparel through their Pro Shops.
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