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Below is an in-depth analysis and side-by-side comparison of IM=X Pilates Studio vs Eat the Frog Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $66,000 - $150,000 | $522,000 - $706,500 |
| Franchise Fee | $22,000 | $39,000 |
| Royalty Fee | Varies | 7% |
| Advertising Fee | - | 1% |
| Year Founded | 1994 | 2015 |
| Year Franchised | 2003 | 2016 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed |
| Support | Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Number of Employees Required to Run: 6 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
The IM=X Pilates Franchise is a turn-key business that offers chiropractors, physical therapists, sports medicine M.D.s and personal trainers a unique opportunity to enter the pilates, fitness and exercise rehabilitation industry.