American Town Mailer vs Proforma Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of American Town Mailer vs Proforma including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
American Town Mailer Franchise
Proforma Franchise
Investment $23,900 - $37,200$44,030 - $59,695
Franchise Fee $20,000$34,500
Royalty Fee 05-8%
Advertising Fee -0.25% -1%
Year Founded 19761978
Year Franchised 20001986
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $1K-


Business Experience Requirements
 
American Town Mailer Franchise
Proforma Franchise
Experience
  • General business experience
  • Marketing skills

    • Proforma is seeking individuals with good marketing, relationship building and sales skills. Industry knowledge or background is not necessary as product knowledge is taught during our training program.


    Financing Options
     
    American Town Mailer Franchise
    Proforma Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoYes/No
    Payroll No/NoNo/No

    Training & Support
     
    American Town Mailer Franchise
    Proforma Franchise
    Training -

    Proforma Franchise Owners are provided with comprehensive training, proven marketing and sales techniques, and business development tools at Proforma's Success University, in an excellent week-long training program at the Worldwide Support Center in Cleveland, Ohio. Classroom Training: 25 hours Additional Training: At regional/annual convention

    Support Newsletter, Meetings, Toll-free phone lineOngoing Support Newsletter Meetings/Conventions Toll-Free Line Online Support Proprietary Software Franchisee Intranet Platform
    Marketing --
    Operations Franchise can be run from home.

    0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 1

    Expansion Plans
     
    American Town Mailer Franchise
    Proforma Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About American Town Mailer

    NO LONGER FRANCHISING

    Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000. American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.

    About Proforma

    Gregory P. Muzzillo founded Proforma in 1978 with a college friend. Within one year, the business they started with $200 saw its sales grow to $250,000 and their clients expand to over 300. By 1982, sales reached $1 million and Proforma was named in successive years to Inc. Magazine's 500 Fastest Growing Companies - the only company in the business forms industry to make the list twice. To continue Proforma's rapid growth, Muzzillo looked to alternate routes. In 1986, he developed the Proforma franchise model - a network of independent distributors working together to build marketing clout and strong supplier relationships. This model proved successful, as Proforma, now in its fourth decade, has grown to nearly $400 million in sales. Proforma is the leading franchise opportunity in the $200 billion Print and Promotional Products industry. Proforma is a great opportunity for individuals who are looking for a professional opportunity to sell in a business-to-business environment. Our Franchises can be operated from a home-based office and no inventory, equipment, or retail storefront is required.

    The total investment necessary to begin operation of a Start-Up Proforma franchise is from $44,030 to $59,695. This includes a $39,000 initial fee that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of a Relevant Industry Experience Proforma franchise is from $5,030 to $20,695. This includes no ($0) initial fee that must be paid to the franchisor or its affiliate.
    The total investment necessary to begin operation of a Conversion Proforma franchise is from $5,030 to $20,695. This includes no ($0) initial fee that must be paid to the franchisor or its affiliate.
    Veteran Incentives  Franchise fee waived

    "Entrepreneur
    #373 in Franchise 500 for 2020.