American Town Mailer vs Impressions On The Go Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of American Town Mailer vs Impressions On The Go including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
American Town Mailer Franchise
Impressions On The Go Franchise
Investment $23,900 - $37,200$10,499 - $195,151
Franchise Fee $20,000$17,500 - $35,000
Royalty Fee 08%
Advertising Fee --
Year Founded 1976-
Year Franchised 2000-
Term Of Agreement 10 years5 Years +5+5+5
Term Of Agreement 10 years5 Years +5+5+5
Renewal Fee $1K-


Business Experience Requirements

 
American Town Mailer Franchise
Impressions On The Go Franchise
Experience
  • General business experience
  • Marketing skills
  • You do not need to have previous experience in the graphics field, but sales, customer service, and business management skills are important. But no matter your skills or background, we will provide the tools and training you need to run your own Impressions on the Go� business. We do, of course, expect that you have the right amount of capital to invest in the franchise.

    Financing Options

     
    American Town Mailer Franchise
    Impressions On The Go Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoYes/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    American Town Mailer Franchise
    Impressions On The Go Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line-
    Marketing --
    Operations Franchise can be run from home.

    0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    American Town Mailer Franchise
    Impressions On The Go Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About American Town Mailer

    NO LONGER FRANCHISING

    Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000. American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.

    About Impressions On The Go

    Impressions on the Go� is on the go. We are expanding our operations and offering the opportunity to qualified candidates to become one of our Impressions on the Go� franchise owners. With established exclusive systems in place � from business, software, printing, design, production and installation to customer service, hiring, training, marketing and sales � we've got you covered. To enable franchisees to grow their business while maximizing their return on investment, we have two vehicle wrap franchise options or phases. 1. All new franchisees begin with the Mobile Franchise Option. This allows the franchisee to initially focus on building a client base without having to immediately invest in a production site with equipment and employees. In this way, franchisees can reach: profitability more quickly, maximize their return on investment and learn all of the non-production aspects of the business first including marketing, design, installation, and customer service. Phase 1: The Mobile Franchise Option [Investment Range: $10,449 to $38,900] 2. Once new franchisees successfully build a client base, they may choose to apply for the second vehicle wrap franchise option or phase - the Site Franchise Option. This option will allow franchisees to bring their vehicle wrap production in-house to maximize their margins. (Existing vehicle wrap businesses that wish to convert to an Impressions On The Go� franchise may apply directly for this option.) Phase 2: (optional) The Site Franchise Option [Investment Range:$139,650 to $195,151]