American Town Mailer vs SelectAds Direct Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of American Town Mailer vs SelectAds Direct including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
American Town Mailer Franchise
SelectAds Direct Franchise
Investment $23,900 - $37,200$18,700 - $29,750
Franchise Fee $20,000$10,000
Royalty Fee 00
Advertising Fee -0
Year Founded 19762011
Year Franchised 20002011
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee $1K-


Business Experience Requirements

 
American Town Mailer Franchise
SelectAds Direct Franchise
Experience
  • General business experience
  • Marketing skills
  • � General business experience

    � Sales and marketing skills


    Financing Options

     
    American Town Mailer Franchise
    SelectAds Direct Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    American Town Mailer Franchise
    SelectAds Direct Franchise
    Training -• One week training at headquarters • Two day on-site training
    Support Newsletter, Meetings, Toll-free phone line• Weekly tele-conference meetings • Mentoring program • National sales conference
    Marketing -• Marketing materials • Quick Start Marketing Plan
    Operations Franchise can be run from home.

    0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 1

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    • Franchise can be run from home.

    • Number of employees needed to run franchised unit: 1

    • Absentee ownership of franchise is NOT allowed.


    Expansion Plans

     
    American Town Mailer Franchise
    SelectAds Direct Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About American Town Mailer

    NO LONGER FRANCHISING

    Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000. American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.

    About SelectAds Direct

    SelectAds Direct is changing the face of cooperative direct mail. Its proprietary format lets consumers quickly scan all ads and select ads of interest; and, it even provides a built-in carrying case. As a SelectAds Direct franchisee, you'll sell cooperative advertising space to local merchants who want to target market a high-income demographic. SelectAds Direct takes care of all back-end production allowing you to do what you do best: sell! If you have what it takes to be successful, find out what SelectAds Direct can do for you. • Very low initial investment • Home based business • Unique product • Great locations • No inventory • Training • Support