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Below is an in-depth analysis and side-by-side comparison of Frullati Cafe & Bakery vs Togo's Eateries, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $145,900 - $446,000 | $240,500 - $545,700 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | - | 3% |
Year Founded | 1985 | 1971 |
Year Franchised | 1994 | 1977 |
Term Of Agreement | 10 years | 10 years, renewable |
Term Of Agreement | 10 years | 10 years, renewable |
Renewal Fee | 75% of then-current fee | - |
Business Experience Requirements |
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Experience | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/No |
Start-up Costs | No/No | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | Number of Employees Required to Run: 14 - 25 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |