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Below is an in-depth analysis and side-by-side comparison of Frullati Cafe & Bakery vs Box Lunch including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $145,900 - $446,000 | $120,000 - $150,000 |
Franchise Fee | $30,000 | $15,000 |
Royalty Fee | 6% | - |
Advertising Fee | - | - |
Year Founded | 1985 | - |
Year Franchised | 1994 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 75% of then-current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Box Lunch is a no-frills fast service Sandwich Shop. We don't cook!! We feature Rolled PITA bread sandwiches (the Rollwich?) and use only the best quality ingredients. The perception of the general public is that we are a healthy alternative to Fried food. Our ingredients appeal to a broad demographic, and are neither healthfood nor ethnically oriented. Our speed results from our basic operating system. We can easily feed 250 people per hour with a small crew and in a small space. We are perfectly suited to take-out, and to drive-up service. Our average per-customer is about $7.00, food costs of about %30, and our competition is anyone else in that price range. Start-up costs for Box Lunch are reasonable (usually under $120,000) and our fees are low. Some freedom of menu offerings is possible, and "home-cooked" sides and desserts are encouraged, but optional. We do NOT allow fried food or alcohol to be sold from our stores; it's just bad for our image.