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Below is an in-depth analysis and side-by-side comparison of Frullati Cafe & Bakery vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $145,900 - $446,000 | $58,875 - $390,675 |
Franchise Fee | $30,000 | $15,000 - $25,000 |
Royalty Fee | 6% | 4% |
Advertising Fee | - | - |
Year Founded | 1985 | 2012 |
Year Franchised | 1994 | 2015 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 75% of then-current fee | - |
Business Experience Requirements |
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Experience | While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/Yes | Yes/- |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-The-Job Training: 240 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Building sales takes effort on many different levels - from running your business with monitored food costs, to strong operations, to local store marketing, to most importantly ensuring that you give every customer a reason to return. The Frullati Cafe Marketing Team will assist you by creating national marketing initiatives and advertising that are key to building sales. Increasing sales takes diligent effort in all areas of your business. Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 35% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
WOOPS! was born in 2012 from a simple idea: Why not make money by
opening a pop-up shop at the bustling Holiday Shops at Bryant Park in
New York City - sharing delicious, specialty macarons with shoppers? The
response let the founders know they were onto something, and they
wasted no time in looking into how they could build a business on the
idea that macarons make wonderful and special gifts as well as a
day-brightening treat for oneself.